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ISSA Show 2009

Uncategorized October 1, 2009

The results of this year’s show in Chicago exceeded all of our expectations, and are possibly the best in company history. The success can be traced to two key factors: preparation and focus. The sales force concentrated their efforts in the months leading up to the show to qualifying prospects and arranging for set appointment times with a specific agenda. The result was that we had 45 set appointments and were able to meet with 18 brand-new prospects. With such a busy agenda, we needed to have very focused meetings. Each meeting had an agenda, and we concentrated our efforts in three specific arenas where our brands offer clear advantages: Actiblend Superconcentrates, featuring the new DfE-approved Fusion degreasers for customers interested in growing their Industrial business, the Enviro-Solutions product line for customers who want to offer the most authentic and comprehensive green cleaning program on the market, and to support the sales of both those programs, The Winning Edge Sales training program. Less than one week later, we have already received orders for these offerings from new and existing distributor partners and look forward to growing them significantly in the next year. Thanks to all those distributors who came by and helped make this year’s show a great starting point for growing mutual success.

Each evening of the show, the company hosted a “happy hour” in our suite, and it provided a relaxed and intimate setting for continued discussion and a chance to relax and relate. Looking forward to seeing you in 2010 in Orlando!